There are few pleasures more universally understood than a sun-drenched afternoon at the beach—barefoot in the sand, a perfectly chilled cocktail in hand, and the soft rhythm of music carrying through the ocean breeze. At 1 Hotel South Beach, that effortless indulgence has been reimagined with the debut of its newest open-air destination: 1 Beach Club.
Blending the free-spirited allure of Tulum with Miami’s unmistakable polish, the space is an elevated expression of coastal living—where natural textures, sun-bleached tones, and curated design create a setting that feels both relaxed and refined. It’s a place where time slows, yet every detail is intentionally considered.
At the heart of the experience is a menu that celebrates the ocean with understated sophistication. Freshly grilled oysters arrive kissed by flame, while the standout loup de mer is delicately prepared and finished with a vibrant salsa verde of capers and herbs. Seasonal accompaniments—like roasted artichokes and charred fennel salad—bring balance and depth, echoing the venue’s commitment to clean, elevated flavors.
Behind the bar, the cocktail program channels a sun-soaked, Latin spirit. The signature “Coba” is as striking as it is refreshing—a smoky-sweet composition of mezcal, hibiscus, aloe liqueur, watermelon agua fresca, and lime, served with a Tajín rim for a subtle, spiced finish. Champagne flows freely for those seeking a more classic indulgence, perfectly complementing the laid-back yet luxe atmosphere.
As day transitions into dusk, the energy gently builds. Live DJs set the tone, transforming the space into a vibrant, toes-in-the-sand lounge reminiscent of Tulum’s most coveted beach scenes—yet unmistakably Miami in its execution.
Open from Friday through Sunday, from midday into the evening, 1 Beach Club invites guests into a weekend ritual where sun, sound, and style converge. Reservations are essential—because this is more than a beach club moment; it’s the new rhythm of luxury by the sea.