At the time of its ambitious expansion, Nobu Hospitality Group had firmly positioned itself on a trajectory of global influence, with seven hotels already in operation and a further eight slated to open within a two-year span—bringing its portfolio to nearly 20 properties worldwide by 2020.
Founded in 2009 by visionary chef Nobu Matsuhisa, alongside Robert De Niro and producer Meir Teper, the brand evolved from the celebrated Nobu restaurant concept first introduced in 1994. What began as a culinary phenomenon has since transformed into a fully realized luxury lifestyle empire—one that extends far beyond the dining table.
The expansion pipeline reflected both scale and selectivity. New openings included Nobu Hotel Palo Alto, Nobu Hotel Marbella, Nobu Hotel Riyadh, Nobu Hotel Los Cabos, Nobu Hotel Chicago, and Nobu Hotel Barcelona, with forthcoming destinations in Toronto, São Paulo, and Atlanta further cementing its global footprint. Complementing these developments, Nobu Residences were also introduced in key cities, offering a more permanent expression of the brand’s signature lifestyle.
The secret to Nobu’s evolution lies in its instinctive understanding of modern luxury. The brand is defined by a design philosophy that is both contemporary and deeply contextual—pairing exceptional materials with a refined, minimalist aesthetic and an emphasis on immersive, social experiences.
Crucially, no two Nobu properties are alike. Each hotel is thoughtfully conceived to reflect its environment while maintaining a cohesive identity. From the coastal, residential elegance envisioned by David Rockwell at Nobu Hotel Miami Beach, to the bold, urban energy expressed through street art influences at Nobu Hotel Shoreditch, every destination tells a distinct story
